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V.le Val Padana 117, Rome 00141,
info@integram-agency.com
Ph: +39 3518060198
Work Inquiries
info@integram-agency.com
Ph: +39 3518060198
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Social Media

SMM

 

Dedicated Social Media Manager, approval-based editorial calendar, and measurable performance.

We build relationships, not just posts. From audit to strategy, from content production to ads, we manage your social presence with clear processes, approval workflows, and reports that tie actions to business outcomes.

 

Why choose us

  • Dedicated SMM: a single point of contact coordinating strategy, content, community, and reporting.

  • Editorial calendar with approvals: draft → review → approve → schedule, with comments history and audit trail.

  • Methodology: editorial pillars, tone of voice, recurring series, hashtag strategy, and campaign planning.

  • Governance & compliance: RACI flows, community policy, escalation paths, GDPR and accessibility.

  • Reporting & insights: clear KPIs, monthly dashboards, and next actions.

What we do (at a glance)

  1. Strategy & Audit

    • Channel audit, competitor benchmark, audience & personas.

    • Objectives (awareness, consideration, lead gen, retention) and KPIs.

    • Brand voice, editorial guidelines, content series, hashtag strategy.

  2. Planning & Editorial Calendar

    • Monthly/multi-month calendar with statuses: Draft → Pending Review → Approved → Scheduled.

    • Best-time scheduling and seasonal calendar.

    • Multilingual (IT/EN) and localized variants.

  3. Content Production

    • Formats: posts, carousels, stories, Reels/Shorts, short video, motion, infographics.

    • Copywriting (IT/EN), microcopy & CTAs, graphic templates (Canva/Figma).

    • Asset library and version control.

  4. Community Management

    • Comment & DM moderation, 1st-level social care.

    • Netiquette and crisis escalation matrix (sensitive topics, PR).

    • Response SLAs and agreed time windows.

  5. Paid Campaigns (optional)

    • Meta/Instagram, LinkedIn, TikTok/YouTube (short-form) – setup, A/B testing, optimization.

    • Pixel/Conversions API, UTM tracking, funnel goals.

  6. Influencers & UGC (optional)

    • Creator identification, briefs, content whitelisting, UGC guidelines.

  7. Social Listening & Brand Monitoring

    • Keyword listening, reputation alerts, competitor watch, trend spotting.

  8. Measurement & Reporting

    • KPIs: reach, engagement rate (by format), CTR, CPC/CPA (if ads), qualitative community growth.

    • Monthly report with top content highlights and improvement plan.

Platform & Approval Flow

  • Tools: Buffer / Pallyy / native Meta Business Suite (+ optional Trello/Asana for tickets/comments).

  • Roles: Editor (Agency) drafts → Reviewer (Client) comments → Approver (Client) approves → Publisher (Agency) schedules.

  • Rounds: 1–2 revision rounds per content (customizable).

  • History: each post keeps comments, versions, and files.

Example status per content

  • Brief ⮕ Text draft ⮕ Visual draft ⮕ Review 1 ⮕ Approval ⮕ Scheduling ⮕ Published ⮕ Performance review

 

 Project workflow

Kick-off (Week 1)

  • Access collection (Meta Business Manager, Instagram, LinkedIn, TikTok/YT optional), brand book, assets, policies.

  • Stakeholder interview, objectives, markets/languages, tone of voice.

Strategy Sprint (Weeks 1–2)

  • Channel audit, benchmark, editorial pillars and recurring series.

  • Quarterly plan + month-1 calendar (draft).

Tracking setup (Week 2)

  • Meta Pixel/Conversions API, UTM builder, shortener (e.g., Bitly), Looker Studio dashboard.

Production & Scheduling (ongoing)

  • Design/Copy, review/approval, scheduling, moderation.

Monthly report & retro

  • KPI analysis, top/bottom content, learnings & next steps.

 

 Deliverables

  • Strategy document (PDF): objectives, audiences, pillars, series, tone, hashtags.

  • Shared editorial calendar with approval workflow.

  • Monthly content package (formats & volumes per plan).

  • Results dashboard (Looker Studio) + commented monthly report.

  • Community & Crisis Playbook (netiquette, escalation, sensitive FAQs).

  • Template library (Canva/Figma) + organized assets.

KPIs & metrics

  • Awareness: impressions, reach, story VTR, reel completion.

  • Engagement: likes/comments/shares/saves, ER by format.

  • Consideration: link CTR, social-to-site traffic (GA4), on-site engagement.

  • Performance (if ads): CPL/CPA/ROAS, cost per objective, lead quality.

 

Compliance, security, accessibility

  • GDPR: roles & consents, compliant tracking/UTMs; prefer EU-friendly platforms where possible.

  • Brand safety: guidelines, approvals, creator whitelisting, usage rights.

  • Security: RBAC access, 2FA on accounts, password rotation.

  • Accessibility: alt text, captions (SRT), clear hierarchies, adequate contrast.

 

Add-ons (on request)

  • Photo/video shoots, advanced motion design, sound design.

  • Dedicated landings, “link in bio” microsites, quizzes/contests (with rules).

  • Integrated social customer care (ticketing) and knowledge base.

  • Team training and operations handbook.

FAQ

Do you guarantee follower growth? No. We focus on healthy, brand-aligned growth. We measure audience quality and goal value.

Who approves the content? We define a Client Approver. No content goes live until it’s approved.

Can you work in Italian and English? Yes. Our calendars and workflows fully support multilingual content.

How long to go live? Typically 2–3 weeks (kick-off, strategy, first calendar, tracking setup).

Which platforms do you support? Meta/Instagram, LinkedIn, TikTok/YouTube. Calendars: Buffer/Pallyy/Meta Suite. Dashboards: GA4 + Looker Studio.

 

Book a “Meet Us” session to align on goals, resources, and timelines.